the pages are optimized for keywords that are relevant to the contentIn the fast-paced realm of digital marketing, keeping up with the latest effective SEO trends is to stay ahead of the competition. As we stride into 2023, a new wave of techniques is emerging, poised to reshape the digital landscape and redefine the rules of online visibility. After keeping up with the Top 11 Trending Web Designs for Better Ranking in SERP, how do we improve our ranking on Google? Utilizing these innovative techniques will enable businesses to open up new channels for reaching their target market, increase organic traffic, and eventually take the top place on search engine results pages.

Prepare to commence on a transformative journey through the realms of SEO trends 2023, where innovation meets optimization, and your digital ambitions take flight.

1.) The New E-E-A-T

Google E-A-T acronym illustration

As of December 2022, Experience has been added to Google’s well-known EAT acronym (Expertise, Authority, Trust). Google will now take the author’s or creator’s experience into account when determining the quality of the material.

To properly evaluate results, Experience is included, on the theory that when making crucial decisions, consumers prefer to read about first-hand experiences. Knowing whether to share experiences or leave the knowledge to professionals is essential.

Experience can be acquired directly or through positive or negative observation. For instance, a person with a lot of expertise has worked in a given field for a long period. The owner of the website is not required to demonstrate experience just because the page’s author must do so. By inviting guest authors or lecturers, you may nevertheless present experience on subjects for which you do not directly possess it.


a man in a suit stepping on big rock2.) Increase Emphasis on the Author’s Authority

 According to, countless pieces of content are published every day, and standing out from the crowd can be a challenge. That’s exactly where author authority helps increase your visibility and discoverability.

 Search engines, publishers, and readers are more likely to prioritize content from well-respected and trusted authors. A strong author authority can help drive organic traffic to your work, making it easier for potential readers to find and engage with your content.


 3.)  Keyword Research

SEO keywords illustration

Keyword research plays a huge role in content creation by helping to inform the topics and themes that should be covered in a piece of content.

According to, keywords are important,  they connect what people are searching for with the material you are producing to meet their needs. Your objective in obtaining a high search engine ranking is to send organic traffic to your website from the SERPs, and the traffic you receive will depend on the keywords you select to target  (i.e., those you decide to use in your content, among other factors).


  4Long-Tail keywords, search volume and engagement statistics illustration.) Long Tail Keywords

Long-tail keywords are typically longer, more specific phrases. According to, the next SEO trend prediction would be that optimizing for long-tail keywords will still be a crucial part of any successful SEO strategy in 2023 for several reasons. For example, the text query “best glasses for round face” is long-tail, while “glasses” is a shorter, more general keyword. “best glasses for round face” is more specific, less competitive, and can help the website to rank for a distinctive niche.


5.) Audience-Targeted > Traffic Content

office girl worker presenting and holding a laptop and pointing on a group of people on a doughnut bar chart background

According to, there are several reasons why you should focus on audience-targeted content.

First, it is more likely to be read and shared. When people find content that is relevant to them, they are more likely to read it and share it with their friends and colleagues. This can help to increase your website traffic and brand awareness.

Second, audience-targeted content is more likely to convert visitors into leads and customers. When people read content that is relevant to their needs, they are more likely to be interested in what you have to offer. This can lead to more sales, leads, and customers for your business.

Finally, audience-targeted content is more likely to improve your search engine ranking. When you create content that is relevant to your target audience, you are more likely to rank higher in search engine results pages (SERPs). This can help you to attract more visitors to your website and generate more leads and customers.


Link Building illustration6.) SEO Links are Important

Is link building still relevant to SEO in 2023? Yes.

According to, link building in SEO has other benefits for businesses actively working on this technique. Links on trusted sites are clicked on by their users, increasing immediate traffic to your site and becoming a constant source of referral traffic. It strengthens your relationships with clients and your connection to your community. A link to your site on an association or industry publication site increases your authority as an industry leader.


7.) User & Search Intent Produces Helpful Contenta girls with yellow top ang dark blue jeans pointing on website layout background illustration

According to, people’s search intent and behavior are ever-changing. They go to Google or other search engines to find answers to their queries or to learn about a topic in general.
When businesses understand what users are searching for and provide them with content that answers their questions, then the business also benefits from it along with the users.

The latest Google Helpful Content Update is a significant move to ensure that only quality and useful content makes it to the top positions of Google. Announced in August 2023, the update is aimed at taking down the sites that offer surface-level content from the top of the search results, this means they can now flag a website as unhelpful if they found a considerable number of articles to be less reliable.


Topic cluster illustration

8.) Topic Clusters

According to, Topic Clusters are crucial for website success. They can lead to improved user experience and engagement on the website, boosted search engine rankings for related keywords, and enhanced visibility in SERPs.

By creating content assets around a central topic with supporting cluster pages and internal linking, websites can improve their topical authority and better serve customers throughout all stages of the buyer’s journey.

                                                                         SEO benefits you will get are:

                                                                        • Increased chance of ranking       

                                                                        • Expanded traffic       

                                                                        • Boosted user experience 


9.) Video SEO

a man with blue shirt and red short presenting on a video on youtube illustration

Video SEO, or optimizing videos for search engines, has become increasingly important in digital marketing strategies. Here are several reasons why video SEO holds great significance.

According to, Video content will impact SEO in 2023, with 82% of content created globally expected to be in video form. As video content is more engaging than text and images, people are more likely to stay on a website when there is video content present.

Google rewards this with higher search rankings. Additionally, video content is becoming more accessible than ever before, with platforms like TikTok and Instagram allowing businesses with limited resources to create high-quality videos that reach a broader audience.


1 man and 2 women helping each other illustration10.) Image SEO

Image SEO, or optimizing images for search engines, is an important aspect of overall SEO strategy. According to, Image SEO is a crucial part of SEO in 2023 as it helps to boost a website’s visibility in search engines. It involves optimizing images for web use by decreasing the file size and compressing it – without compromising on their quality.

This helps to enhance the loading speed of web pages and improve the user experience. Such image optimization also benefits SEO by providing sites with better rankings and increased website traffic. You can check our blog about  “Top 11 Trending Web Designs for Better Ranking in SERP”  for optimizing images on web.


Fast-loading and high-performing websites illustration11.) Fast-loading and high-performing websites

Google has indicated that site speed (and as a result, page speed) is one of its algorithm’s signals to rank pages. And research has shown that Google might be specifically measuring time to the first byte when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Page speed is also important to user experience. Pages with a longer load time have higher bounce rates, lower average time , and also shows negative affect to conversions.

A high-performing website ensures accessibility for users across various devices, browsers, and internet connections. It caters to the needs of users with different capabilities and ensures that content is easily accessible and consumable. Improved accessibility leads to a broader reach and a positive reputation, further boosting SEO performance.

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Grow Forward JP Inc. website homepage GIF

Grow Forward JP Inc. is also following the best SEO trends and techniques to make the website perform well. Moreover, it can rank high in search engine results. These include:

Using relevant keywords throughout the website. 

The pages are optimized for keywords that are relevant to the content. This helps the website rank higher in search engine results pages (SERPs).

Creating high-quality content. 

The website’s content is well-written and informative. More likely that people will find the website, spend time on it, and help improve its ranking in SERPs.

• Using internal links.

Internal links connect different pages on the website together. This helps Google and other search engines crawl and index the website more easily, and improve its ranking in SERPs.

Optimizing images.

The website uses Alt text and captions. This helps Google and other search engines understand the content of the images, and  improve the website’s ranking in SERPs.

Use social media to promote the website.

Social media is a great way to drive traffic to a website. Grow Forward JP Inc. promote their website on social media by sharing links to their content, and engaging with followers.

The company optimizes its website and makes it appealing to search engines, keeping up with the latest SEO trends.

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SEO techniques are not static, they will continue to evolve as search engines refine their algorithms and user behavior changes.

To conclude, the field of search engine optimization (SEO) is constantly evolving. New techniques are emerging to adapt to the ever-changing landscape of search engines and user behavior.

As we go beyond 2023, several key SEO strategies are rising forward and demonstrating their worth in terms of enhancing search ranks and boosting organic traffic.


Reference Links:

 •    Audience-targeted, not traffic-targeted content

 •   What is Author Authority and Its Impact on Website SEO

 •   What are Keywords?

 •   Topic Clusters: The SEO Key to High Website Rankings in 2023

 •   Video SEO: The Ultimate Guide to Boost Your Website’s Ranking (2023)

 •  The Top 12 SEO Trends to Optimize  in 2023

 •  20 New SEO Trends to Look for in 2023 (LATEST)

 •  The Top 12 SEO Trends to Optimize for in 2023

 •  The new E in E-E-A-T, or the importance of Experience

 •  SEO Blog