People are now active in social media platforms than ever before. As people all over the globe stay in the comforts of their home, they try out several social media platforms to connect with their loved ones. The use of social media has been steadily increasing throughout the years and the coronavirus pandemic made an impact on it. According to
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, more than half of the world population uses social media today. Social media users increased by more than 10.5% (over 376 million new users) between July 2019 and July 2020, hitting a total of 3.96 billion which is about 51% of the world population and 83.36% if internet users.
As a small business owner, you are constantly looking for new ways to step up your business brand online and reach out to your potential customers. Using social media marketing in your business can help gain more customers and attract new ones.
However, as brands begin to see the greater results, more marketers use social media platforms to stay ahead of the competition. It’s tough to stand out from the crowd so having a social media marketing strategy on hand helps you control your expectations and monitor your brand goals. Here at Grow Forward JP Inc, we understand the advantages of social media and the importance of social media marketing in business. We can help you develop effective social media marketing campaigns to build awareness and triple your revenues.
Effective Social Media Marketing Strategies
Define your brand goals and objectives
Small business can actually have more success on social media than those big ones. Upon creating your social media strategy, you should think of your brand goals and objectives that you want to achieve. For sure, you would love to have users and customers remember your brand. Let us help you differentiate your brand from others and tell them your story.
Decide what effective social media platform to use for your business
Shows the Facebook users in the Philippines by age group – March 2021
Interacting with customers on social media is an important marketing strategy for small business. Deciding on an effective social media platform depends on the type of your business and your target audience. With more than 2.6 billion monthly active users, Facebook is the most popular social media platform making it most effective platform to use. In the Philippines, as of March 2021, 79.7% of the population are Facebook users. If your business is about fashion, travel, lifestyle, then YouTube, Tiktok or Instagram could be the platform that can help you succeed. If your target are B2B, you can consider LinkedIn as the platform for your business.
Build a content and campaign strategy
With a strategy outlined, you can begin to build details needed to reach your goals and stand out from the competitors. Social media content can be a mix of different types of content. Remember the end goal of having social media presence is to gain customers. With different strategies, we aim to help you convert your page visitors and followers into customers. Users tend to engage in a post that are visually pleasing to the eyes and shows the brand strength. Our team will provide you concepts or ideas and plans that suits your niche and help you manage schedules of your posts.
Social Media Account management
Understanding the advantages of social media and showing up consistently is an important key to increase trust and brand awareness among your followers and audience. We understand that managing your social media account can be a challenge. Allow us to help you run your social media, while you focus on running your business. We monitor your posts, comments and provide you detailed reports and insights on how your social media accounts are performing.
Social Media Ads Management
You are probably missing a huge portion of your audience if you don’t use Facebook advertising. From building brand awareness to acquiring new customers, Facebook ads help many small businesses grow online. You can have the ability to reach the exact audience with Facebook’s targeted form of advertising. We can help you with unique strategies to promote your products or services, social media content and optimize your budget to reach a specific target audience. Plus, we also monitor and provide detailed report that can be helpful for future posts improvement. If you are convinced that you need Facebook advertising for social media marketing, then call us today.
Integrate your social media strategy to other social media platforms
Digital marketers often struggle to integrate their brand across other channels. According to AdReaction: The Art of Integration ,a well-integrated and customized ad campaigns can improve overall campaign effectiveness by as much as 57% and can drive results. Your strategy should outline how you promote your content and brand using other channels like email marketing, website, and any other channels you use.
Start Social Media Marketing Today
After reading all these social media marketing strategies and knowing the advantages of social media for your business, you are way ahead of the competition. When done effectively, social media can help you gain more customers, increase your brand’s trust factor and customer engagement and drive traffic to your website thereby resulting to more sales.
Are you having trouble getting started? Grow Forward JP Inc. is dedicated and driven to step up your social media marketing game through its various digital solution services such as website development, web design and social media marketing. If you need help to get started building your presence online, we’re here to help you. Message us NOW!