When it comes to digital marketing, the scope is much broader. Digital marketing will continue to be the most powerful form of marketing in the future. However, because the dynamics of digital marketing are changing on a daily basis, a digital marketer must be agile, alert, savvy, and adapt to the latest changes.
Companies involved in web development and web design will surely benefit from these trends.
- 1. The Metaverse
The term “metaverse” received attention in October when social media company Facebook changed its name to Meta. According to the company, the renaming was done to focus its efforts on bringing the metaverse to life so that it can help people connect, find communities, and grow businesses.
“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world,” the company wrote in an announcement. “It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world.
- 2. Digital jobs continue to grow
According to LinkedIn, digital skills are the most in demand. However, there is a significant skill gap between the number of businesses searching for digital skills and the skills available in the marketplace.
Our company, Grow Forward JP Inc. is one such company that offers digital jobs.
Looking ahead to the next decade, employment in computer and information technology occupations is expected to grow 13 percent from 2020 to 2030, faster than the average for all occupations.
As businesses look to reposition themselves for growth from the pandemic, talent with the right skills and experience will be their most valuable asset.
- Software Developer
They are the creative, brainstorming masterminds behind all computer applications. They design, write, install, and test software systems for a company.
- IT Manager
They are usually enterprising individuals who are ambitious, curious, confident, optimistic, persuasive, and motivating. Skilled IT managers are invaluable members of any team and are in high demand due to their high career growth potential.
- Computer Systems Analyst
- They team up with programmers and UX designers to build improved computer systems. They also work closely with an organization’s chief executives and advise other technology team members. Relied upon to help fulfil a company’s mission, experienced systems analysts earn high respect and attractive salaries.
- 3. Influencer Marketing
In 2022, we will see an increase in the number of brands that will use technologies such as AR/VR to promote their products and services, with influencers and content creators at the center.
In an extremely competitive digital space, brands are looking for new ways to reach out to their target audience. Influencer marketing, in simple terms, is the planning of a marketing strategy around key individuals who influence a large number of potential buyers.
- 4. Titktok; DIY videos
The great thing about these short videos is that anyone with a phone can put together a quick video that isn’t super polished. Not only that, but this short engaging video content is candid, behind-the-scenes, DIY, real stories, and has a more unpolished look, which younger consumers prefer.
Similar to user engagement, user-generated content is a huge benefit of marketing on TikTok. The platform allows users to repurpose the content of others using the ‘duet’ and ‘stitch’ features. This means that businesses can launch campaigns that centre almost entirely on user-generated content.
Although growth is slowing to more manageable levels, TikTok appears to be on track for significant growth in 2019. Marketers and social media observers agree that TikTok has the potential to be “The Next Big Thing.”
Hats off to you for rounding out a challenging 2021 year with flying colors!
2022 has arrived, and these trends have already emerged and are in full force. Remember, even if you don’t know how to implement these new updates for your company, you can reach out to someone who does! Here’s to your success in 2022!