Businesses use hashtags to attract new customers and grow their online presence. Hashtags help facilitate filtering and discovery of related content. Users searching for a hashtag you’ve used can come across your account and engage, becoming new followers and potential customers.
Hashtags are an important and effective marketing tool, but many companies don’t understand how to use them properly or just skip using them entirely. This limits the reach of your posts and the ability of your company to show up to new audiences.
Grow forward JP Inc. , a Web developer company in the Philippines uses hashtags in their content, specially the Grow English (English tutorial service), and a way to connect social media content to a specific topic, event, theme, or conversation that focuses on IT services
What is a Hashtag?
A hashtag is a word or keyword phrase preceded by a hash symbol (#). It’s used within a post on social media to help those who may be interested in your topic to be able to find it when they search for a keyword or particular hashtag. It helps to draw attention to your posts and encourage interaction.
Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.
When used strategically, hashtags can provide you with a tons of benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage, among other things.
Brand hashtags are specifically created for your brand in order to group content in an easily discoverable and digestible way. These hashtags can be as simple as #YourCompanyName, company services, or more thoughtful.
Ex. #Growforwardjpinc #Webdeveloper # WebdesignPhilippines
Hashtags Attract Clients
• Hashtags turn any word or group of words after the hashtag symbol (#) into a searchable link that users can follow along to find specific types of content and trending topics.
• You can use hashtags to cut through the noise on social networks such as Twitter, Instagram, and Facebook.
Hashtags increase sales
This means you have to take the word or phrase into account when you want to market with hashtags. Make it simple and relevant; it should deliver the idea clearly. Research current hashtag trends related to your customers and use the appropriate hashtag to categorize the content. Invite engagement and participation.
Using a hashtag helps you reach your target audience and, likewise, makes it easier for others to find your information. They reward the distinctive–hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.